Revamped IMA May Help Transition to Public Media 2.0

A webinar hosted by the Integrated Media Association (iMA) on November 3 unveiled plans for the organization to act as a connection point for the public media sector.

Under new leadership, the organization aims to push the boundaries of innovation on all viable platforms and create a collaborative community—goals that might help public broadcasters to transition to a more participatory, public media 2.0 mode.  

The iMA plans to create an online knowledge base for, by and about public media. Users will be able to respond to posts made in the knowledge ebase, keeping the site interactive and growing. The knowledge base will also host an all-inclusive list of current organizations in the sector, and an educational database targeting executive management and new media staff audiences. The educational plan will include webinars and interactive programs. A newly designed website with additional functionality will be up in November and the knowledge base will be coming online in December.

The organization’s new Executive Director, Jeannie Ericson said that “a big part of our role is to have an awareness of what is going on out there.”  To that end iMA seeks feedback from the field and to create partnerships so that it will not duplicate or compete with other organizations.

One promising new partnership is between iMA and the premier technology conference, SXSW Interactive Festival. Through the partnership iMA will organize a day of presentations about public media. The festival will also help to expand the public media community and articulate needs that iMA can address.

“We don’t want to guess at what we think [members of the community] would like to have in terms of services, so I think that interactive process is really critical for the growth of iMA” said Board Chair Milton Clipper.

For more information, visit integratedmediaassociation.org.

• ‹ previous
• next ›