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Mapping Public Media

How can media-makers, researchers and funders recognize and understand public media in a participatory, digital era? The goal of the Center for Social Media's Mapping Public Media initiative—funded by a grant from the Ford Foundation—is to reveal the resources and connections that sustain this active, productive, but rarely visible world devoted to helping audiences recognize themselves as publics and act from that knowledge. The project is part of the Center's Future of Public Media project.

The opening analysis contrasts two research methods—case studies by CSM fellows and Web network mapping by the Amsterdam-based Govcom.org Foundation—to examine three innovative public media projects: The War Tapes, A Lion in the House and Global Voices. The findings suggest both distinct characteristics shared by public media, and multiple arenas for future research.

Publications

Mapping Public Media: Inside and Out[PDF]

This analysis by Center for Social Media Research Director Jessica Clark contrasts the findings revealed by CSM case studies to Govcom.org’s maps of the same media projects, below.

Research Protocol[PDF]

This Govcom.org research protocol explains the methods used to produce the maps featured below.

Issue Mapping Contextual Essay[PDF]

This conceptual essay by Govcom.org’s director Richard Rogers provides additional information about the Issue Crawler toolset.

Public Media Frequently Asked Questions[PDF]

The Center’s new “Frequently Asked Questions: Public Media” publication, by Center Director Pat Aufderheide and Research Director Jessica Clark, helps to clarify exactly what public media is, how it’s used, and why it’s so important to a democratic society.

Case Studies & Maps

A Lion in the House: A Content-Centered Outreach Strategy for Public Broadcasting[PDF]

This case study by CSM Research Fellow Barbara Abrash explores the origins and trajectory of A Lion in the House—a documentary project about childhood cancer—focusing on innovative outreach strategies used to extend its impact.

A Lion in the House: Map[PDF]

The War Tapes Puts a Face on War[PDF]

This case study by CSM Research Fellow Katja Wittke explores the origins, structure, outreach strategies and impact of The War Tapes, a documentary film about the Iraq conflict that incorporated footage shot by soldiers on the front line.

The War Tapes: Map[PDF]

Global Voices: Creating Multiple Global Publics[PDF]

This case study by CSM Media Fellow Martin Lucas explores the origins, structure, and impact of Global Voices, an international blogging site designed to increase communication across borders and reveal international issues from the perspectives of citizen media-makers.

Global Voices: Map[PDF]

Conclusions: Map[PDF]

Govcom.org’s research conclusions