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The Future of Public Media

With a grant from the Ford Foundation, we have created the Future of Public Media project, which tracks new directions in public media in a digital, participatory era.

The Center for Social Media defines “public media” as “media for knowledge and action,” a crucial tool for a functioning democracy. Not constrained to any particular format or funding model, such media projects allow publics to define and act upon shared issues. Our Public Media FAQ helps to further flesh out this definition.

The Future of Public Media blog, below, tracks emerging issues and trends related to public media projects, policy, research and technology.

Our Mapping Public Media project is examining different strategies for analyzing and visualizing public media structures, audiences and impacts, and will inform a series of events in 2008, including Beyond Broadcast and a preconference at the 2008 International Communication Association Conference.

Keep watching this space for field reports on innovative public media projects, relevant links and videos, and more.

View All Posts News from the Future of Public Media

NPR API: Open-Sourcing Syndication?

Posted by Jessica Clark on Aug 28, 2008

In late July, NPR took an unprecedented leap into open-source development by releasing its application programming interface (API), which enables users to create applications featuring content from an archive of NPR programs dating back to 1995. This move makes it much easier for NPR content to migrate across platforms—featured widgets based on the API include players for iPhones, Facebook, and Google’s Desktop Sidebar. It also offers developers the chance to search and display targeted NPR… more

“Let’s Go Crazy” lawsuit results in fair use victory

Posted by Alison Hanold on Aug 27, 2008

In the Code of Best Practices in Fair Use for Online Video,a team of legal experts and media scholars judged the incidental use of copyrighted material to be an eligible form of fair use. It seems that the courts agree. In a recent lawsuit filed by Universal Music against a woman who posted a video of her child running around her house while the Prince song “Let’s Go Crazy” played in the background, a federal… more

A New Look for the Website

Posted by Claire Darby on Aug 25, 2008

You might have noticed that our website is looking a little bit different these days. In the next few months, we will be conducting a major re-evaluation and re-design of the website, but in the meantime, we’ll be making some small tweaks to the current layout and design. Please forgive the small shifts and changes, and we hope you’ll share with us your thoughts (in the comment section below) about how we can make the… more

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Beyond Broadcast 2008 Rapporteur’s Report

The 3rd annual Beyond Broadcast Conference, titled “Mapping Public Media,” was held June 17th, 2008 at American University. Roundtable discussions, demos and exhibits examined the explosion of digital, participatory maps as public media, and as tools for visualizing the radical shifts in our media terrain. This rapporteur’s report offers highlights of the day’s events, and includes audio and video of speakers and multimedia presentations.

Beyond Broadcast 2008 Videos, Podcasts and Downloads

Downloads of the Beyond Broadcast podcasts, videos and other materials, for those who just can’t get enough of the 2008 Beyond Broadcast conference!

Frequently Asked Questions: Public Media

In this moment of shifting technologies and emerging platforms, how can we identify public media? Here at the Center for Social Media, we define them as any media expressions or platforms that promote public knowledge and action—that is, the formation of publics that can act together to address common problems.

Related Videos

June 5     browse

New Media Literacy Videos

The Center for Social Media teamed up with MIT’s New Media Literacy project to create three video exemplars with six American University School of Communication students. At the Center, the project was co-lead by SOC’s Maggie Burnette Stogner and CAS’s Celine-Marie Pascale. These exemplars are intended to help educators explore the skills needed to create new media with their students, and to be used as models to help students create their own exemplars. To find out more about MIT’s project, visit their website here.

August 17     browse

Making the Music You Want to Hear

This 17 minute documentary takes viewers to three different cities where communities are using media to promote workers rights, empower voters, and fill cracks in the social welfare system.

August 14     watch · download

Beyond Broadcast: Reinventing Public Media in a Participatory Culture (13:00)

Billed by bloggers as ‘geeks meet wonks,’ Beyond Broadcast was a public conference to explore how traditional public media face a critical and unique opportunity to embrace participatory, web-based media models, such as podcasting, video blogs and social software.

April 9     watch · download

Many to Many (12:40)

New, participatory media are fast becoming a vibrant part of the public media landscape. Filmmaker Martin Lucas presents a short video showing the new and growing promise of the “blogosphere.” This is more than individuals publishing their thoughts, it’s a veritable global, public conversation.

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A Peek Under the Hood of the NPR API

by John Tynan

How are online developers taking advantage of the recent release of NPR’s application programming interface (API)? John Tynan, the webmaster of KJZZ in Phoenix, writes about his own efforts to develop a widget that allows users to create tailored timelines of NPR stories and place them on their own web sites. In the process, he describes not only new tools for public media makers, but a rising ethos of transparency and collaboration in public broadcasting.

Field Report: “Why Democracy?”

Greg Fitzpatrick

This is the third in a series of “field reports” that the Center for Social Media is producing as part of the Future of Public Media project, funded by the Ford Foundation. The field reports examine innovative media projects for public knowledge and action, with a particular interest in exploring how publics form around such projects.

Center for Social Media Research Fellow Greg Fitzpatrick’s examination of “Why Democracy”—an ambitious multi-platform, multi-country public broadcasting project—demonstrates the opportunities and challenges for public media born in a broadcasting environment to engage publics across global and digital divides.

Both social media tools and online broadcast platforms have lowered the barriers for collaborative media experiments, facilitating the rapid creation of networks of producers, distributors and publics. Like any tool, however, they must be wielded with skill and foresight to function well. While the “Why Democracy” project succeeded in its primary goal of coordinating a series of international broadcast events, it achieved more modest results in using the digital social networking space to host a critical discussion about public issues. In the pseudo-public sphere of public broadcasting, it achieved recognition for powerful and evocative programming, but in the emerging DIY public sphere of participatory digital media—social networking with content—it registered a much smaller effect.

Intended to be a “prototype for international multimedia events,” this experiment in global production and outreach offers valuable lessons for filmmakers, broadcasters, and civil society organizations aiming to inform and mobilize publics through media. Limited resources, lack of social media expertise, unclear objectives, and the difficulties of cross-cultural coordinating all hampered the capabilities of “Why Democracy” organizers to foster sustained public engagement during the initial broadcast push. However, post-broadcast efforts continue.

Beyond Broadcast ‘08 Keynote: Larry Irving[PDF]

Larry Irving, President, Irving Information Group

Widely credited with coining the term “the digital divide,” telecommunications consultant Larry Irving formerly served as Assistant Secretary of Commerce for Communications and Information under the Clinton administration. In his remarks at the June 17, 2008 Beyond Broadcast conference, he urged public broadcasters and their allies to craft a clear policy agenda for the next administration that reflects both technological and demographic shifts. He suggested that “new media” has now become simply “media,” and that public media makers will need to adjust quickly while maintaining a commitment to serving a diverse array of Americans through high-quality noncommercial productions. Read more in the transcript of his remarks.

Related Links

  • Centre for the Study of Global Media and Democracy
    The London-based Centre for the study of Global Media and Democracy brings together researchers from Goldsmiths’ departments of Media and Communications, Sociology and Politics. It hosts public lectures and debates, research symposia, and seminar series, building on existing research initiatives at Goldsmiths: the Unit for Global Justice, the Futures of News project (funded by the Leverhulme Foundation), and the Research Unit in Governance and Democracy.
  • Public Radio Exchange
    A web-based marketplace for public radio pieces.
  • NPR’s Bill Siemering “National Public Radio Purposes”
    In 1970, one of the founders and first program directors of NPR put together this mission statement that went on to define the network’s first daily program, All Things Considered.
  • E.B. White from the New Yorker on non-commercial television
    This 1966 letter to the Carnegie Commission on Educational Television illustrates that the discussion on the future of non-commercial broadcasting is on-going.
  • Public Television Affinity Group Coalition
    Headed by working Jim Pagliarini, check out this knowledge base on new trends in media usage and how media makers and distributors are meeting the challenge.
  • The Kojo Nnamdi Show - PBS ombudsman Michael Getler and NPR ombudsman Jeffrey Dvorkin
    On February 16th, before convening at the Center, Dvorkin and Getler spoke with NPR’s Kojo Nnamdi on the responsibilties of public media.
  • Sundance Documentary Fund
    The Sundance Documentary Fund is dedicated to supporting U.S. and international documentary films and videos focused on current and significant issues and movements in contemporary human rights, freedom of expression, social justice, and civil liberties.
  • OneWorld
    OneWorld aims to be the online media gateway that most effectively informs a global audience about human rights and sustainable development.
  • National Minority Consortia
    Funded by the Corporation for Public Broadcasting, the National Minority Consortia function as developers, producers, and distributors of radio and television programming that appeals to diverse audiences and harnesses the creative talents of minority communities.
  • LinkTV
    Link TV broadcasts programs that engage, educate and activate viewers to become involved in the world. These programs provide a unique perspective on international news, current events, and diverse cultures, presenting issues not often covered in the U.S. media.
  • The Public Media Caucus
    A project of the Center for Digital Democracy developing a public process for discussing the future of public media.
  • The Bill of Media Rights Campaign
    A grassroots group responding to media consolidation has written a Citizens’ Bill of Media Rights.
  • The National Radio Project
    A nonprofit media organization that produces a weekly, syndicated public affairs radio program called, “Making Contact.” Making Contact is played on over 160 NPR, Pacifica, University, and Microbroadcasting stations all over the US and abroad.
  • Free Speech Network
    Free Speech TV, which airs on the Dish satellite TV network and on some public access cable TV channels, airs primarily social, political, cultural, and environmental documentaries acquired from independent producers,” and is beginning to produce and commission original content.
  • MediaRights
    A community website that helps mediamakers, educators, nonprofits and activists use documentaries for action and dialogue. Enter a keyword and find a film to use and share!
  • DocuSeek
    DocuSeek is a search site for independent documentary, social issue, and educational videos available in the U.S. and Canada.
  • Webactive
    Part of the RealImpact division of RealNetworks, Inc., and provides web and streaming media services (design, development, hosting) for nonprofit and educational institutions worldwide. Its directory lists such projects as Democracy NOW!, CounterSpin and a directory of 1,250 progressive groups online.
  • Indymedia.org
    Where anti-globalization activists, community organizers and citizen media makers express their perspectives and respond to others.
  • Local Voices Local Media
    A new online publication of Sound Partners for Community Health to showcase some of the best examples of what its grantees have accomplished. They also published Funding Media for Social Change.
  • Prometheus Radio Project
    Where low-power radio activists mobilize.
  • Independent Television Service
    ITVS programming reflects voices and visions of underrepresented communities and addresses the needs of underserved audiences, particularly minorities and children.
  • Public Radio International
    Based in Minneapolis, PRI provides over 400 hours of programming each week, content that is broadcast and streamed online by its 734 affiliates nationwide. PRI’s programming is available on XM Public Radio and Sirius Satellite Radio. PRI owns Public Interactive LLC, public broadcasting’s leading Web services company.
  • National Public Radio
    NPR is an internationally acclaimed producer and distributor of noncommercial news, talk, and entertainment programming. A privately supported, not-for-profit membership organization, NPR serves a growing audience of more than 25 million Americans each week in partnership with more than 800 independently operated, noncommercial public radio stations.
  • Public Broadcasting Service
    PBS, headquartered in Alexandria, Virginia, is a public non–profit media enterprise owned and operated by the nation’s 348 public television stations. Available to 99 percent of American homes with televisions and to an increasing number of digital multimedia households, PBS serves nearly 90 million people each week.