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Here it is: our long-awaited white paper, Public Media 2.0: Dynamic, Engaged Publics. Co-authored by Future of Public Media Project director Jessica Clark and Center for Social Media director Pat Aufderheide, this report offers an expanded vision for public media: multiplatform, participatory, and centered around informing and mobilizing networks of engaged users. Showcasing trends and experiments from the "first two minutes" of public media 2.0, the report provides a map of opportunities and ways to make the most of them. It also suggests that public broadcasting could play a central role in public media 2.0—but only if the medium is properly restructured and supported.

Listen to Center for Social Media director Pat Aufderheide talking about the issues surrounding public media here.

The Future of Public Media project is funded by the Ford Foundation—see our FAQ to learn more. For breaking public media news and trends, and details on innovative events like the annual Beyond Broadcast conference, follow our blog below.

View All Posts Public Media 2.0 Showcase

One Economy Corporation

This week’s Public Media 2.0 showcase features One Economy Corporation, a global nonprofit that aims to increase access to technology and information for everyone, regardless of income. According to their website, One Economy helps to “bring broadband into the homes of low-income people, employ youth to train their community members to use technology effectively, and provide public-purpose media properties that offer a wealth of information on education, jobs, health care and other vital issues.” For… more

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New Organizing Institute’s New Media Training

Posted by Micael Bogar on Jul 2, 2009

Last week I attended a two-day New Media Training conference with the New Organizing Institute (NOI). The Institute aims: * To train and support a new generation of technology-enabled campaigners. * To consolidate and disseminate knowledge gained in the field of political technology and online organizing. * To conduct new research and post-campaign investigations that employ results-focused, systems thinking to make progressive campaigns and organizations more efficient. The training was focused very much on political… more

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Made In LA Field Report

This is the fourth in a series of “field reports” that the Center for Social Media is producing as part of the Future of Public Media project, funded by the Ford Foundation. The field reports examine innovative media projects for public knowledge and action, with a particular interest in exploring how publics form around such projects.

This examination of Almudena Carracedo and Robert Bahar’s film project, Made in L.A., written by Center for Social Media research fellow Kafi Kareem, looks at the terms of production for a film project that is self-funded and driven by the need to connect with its users.

Made in L.A. documents the struggle for rights of immigrant textile workers who were suffering under sweatshop conditions in Los Angeles. Carracedo and Bahar began an expensive and extensive project without a real grasp of how it would evolve. They survived, and ultimately thrived, due to a relentless search for connection with their users. This project uncovered techniques that others can adopt pre-preemptively, as a way to involve potential supporters from the start in projects that speak to clear constituencies.

Social Issue Documentary:  The Evolution of Public Engagement

Barbara Abrash

Documentary films are serving as the core for innovative spaces and practices that mark a new kind of public media – accessible, participatory and inclusive. This article examines the campaigns surrounding three films: Not in Our Town, Lioness, and State of Fear to uncover how emerging strategies for online and offline engagement are laying the groundwork for “public media 2.0.”

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Mapping the Money: 2008 Beyond Broadcast

Want to hear everything the panelists of the “Mapping the Money” discussion had to say at 2008’s Beyond Broadcast conference? Watch their comments—in their entirety—right here!

August 1     browse

High-Order Bits: 2008 Beyond Broadcast

Special highlights of public media research and creation.