I joined Tumblr in the summer of 2010, just a few months before permanently deleting my Facebook account. I was late to the game. Tumblr was already full of people who had been there for a couple of years and they all seemed to know one another. It was a tough nut to crack, as the saying goes, and it took some time for me to develop my sites, find blogs to follow and attract my own followers.Read more...
While independent filmmakers have been turning to the Internet to promote their films for years, as social networks grow and platforms become saturated with users, they are facing new challenges in getting the word out and engaging viewers. I recently attended a Public Relations Society of America workshop focused on “Writing for Social Media” in the hopes of learning from the pros some to help filmmakers navigate the social media landscape for promotion and outreach.