Compelling stories translate universally across mediums. Storytelling is a powerful element of change-making through media and fundamental to the Center for Social Media’s annual Media That Matters conference at American University. This year’s conference focused on the art and methods for “Storytelling across Platforms” for socially engaged media. It showcased the evolving media world in which publics can engage with creative transmedia projects that incorporate radio, the Web, mobile devices, film and TV.
The conference highlighted several successful projects that work across media platforms, introduced ways to generate revenue, addressed ethical dilemmas in wildlife filmmaking , explored the role of collaboration, and demonstrated innovation in radio storytelling.
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Liz Norton spent the earlier part of her professional career working with policy makers and wondering if her efforts truly helped improve the lives of others. 
How important is public radio/TV to independent radio and TV journalists? For both public radio and TV, but particularly TV, independent producers are a critically important source of material. 