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The Center for Social Media

Helping people make media that matters

We investigate, showcase and set standards for socially engaged media-making. We organize conferences and convenings, publish research, create codes of best practices, and incubate media strategies.

We are a part of American University's School of Communication.

View All Posts News from the Future of Public Media

How do you measure media’s influence in a networked ecosystem?

Posted by Jessica Clark on Feb 6, 2010

Influence is one of the “elements of impact” that we’re exploring in this series of blog posts leading up to the Making Your Media Matter conference. How can we best evaluate the role of public media projects in shaping users’ understanding of an issue, moving users to action (whether that’s seeking further information, voting, or political organizing), or affecting policymaking? These are by no means new questions. Throughout the 20th century, scholars, journalists and political commentators offered up various and often competing theories about the influence … more

 

Other recent posts:

Flu Portal curates trusted H1N1 content

In today’s noisy and often confusing news environment, a central role for public media is to provide credible, reliable information to a broad range of … more

RealScreen and Cold Realities

RealScreen Summit, February 1-3, the annual coming together of documentary cable programmers and hopeful producers, is also an annual cold shower in the … more

Voice for the Voiceless, a Table Talk Lunch Series at Kay

On Thursday January 28th, American University’s Kay Spiritual Life Center’ sponsored a panel, Tweets & Blogs: Social Media as a Voice for the Voiceless. (CSM … more

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Making Your Media Matter conference

Sign up here for Making Your Media Matter, Real Stories, Real Impact

February 11-12th at American University

You can find event information, schedule, and more on the event page here.

Presenting partner

Media That Matters is a project of Arts Engine, Inc.

Code of Best Practices in Fair Use for OpenCourseWare

This document is a code of best practices designed to help those preparing OpenCourseWare (OCW) to interpret and apply fair use under United States copyright law.